Visual Systems
Branding & Identity
Digital Aesthetics Expert
Communication Design Consultant
HELLO, I'M
BRAND AND GRAPHIC DESIGNER
Turning ideas into visual systems that brands are proud of.
Available for projects worldwide
About me
business forward
and brands that drive
I design visual systems
Vladislav Bakun
Krakow | Minsk | Batumi | Available globally
Designer with 6+ years of experience, turning complex challenges into clear visual systems. Minimalism with character — only what amplifies the idea and strengthens the brand
Clear responsibility, a structured process, and well‑reasoned decisions transform limited resources into maximum impact for a company. Over the years, I have built design systems that accelerated campaign launches, helped brands expand into new markets, and shaped visual identities that became leaders in their niches.
For me, design is a dialogue between ideas and business. I strive to create solutions that not only work, but also inspire teams, empower brands, and drive growth.
Result‑oriented
Design that delivers measurable business outcomes
+
projects
launched to market with complete branding and visual systems
Clarity & Structure
Complex challenges transformed into clear, accessible solutions.
+
design systems
implemented in companies across different industries, from tech to retail
Flexible Thinking
Quick adaptation and creative
approaches to new tasks.
markets
(UAE, CIS countries, EU) where I adapted design to different cultural contexts
Efficient Processes
Workflows organized to save time
and minimize errors.
+
international campaigns
where optimized workflows enabled
faster delivery of materials
Proactivity
Continuous search for improvements
and growth opportunities.
+
new formats and ideas
from decks to campaigns, implemented
by clients
I’ll help you to design better products and achieve outcomes that matter
My skills
Figma
Adobe Illustrator
Adobe Photoshop
01
Branding & Identity
Logo design, brand guidelines,
and cohesive visual identity systems
Adobe InDesign
Adobe Illustrator
02
Digital & Print Design
Marketing materials and layouts
for both digital and print formats.
Blender
Marvelous Designer
Spline
03
3D & Visualization
Realistic product renders
and conceptual 3D visualizations.
Figma
Adobe InDesign
04
Typography & Layout
Creating concepts and visuals
with generative tools.
Google Workspace
Jira
Slack
Microsoft Teams
Notion
05
Visual Presentations
Structured, visually impactful business
and project presentations.
Chat GPT
Claude
MidJourney
Krea
Stable Diffusion
Topaz
06
Gen AI
Using AI for concepting, visual direction,
and rapid iteration to push ideas faster.
Google Workspace
Jira
Slack
Microsoft Teams
Notion
07
Consulting & Workflow
Design consulting, process optimization,
and client support.
Head of Design
Art Direction
Branding
Design Systems
Strategic Design
Developed a design system that became the foundation for all agency projects. Led a team of specialists, ensuring consistent quality and strategic alignment across deliverables. Under my leadership, visual solutions enhanced brand recognition and helped the agency secure new tenders, while accelerating project delivery.
Implemented a design system that reduced project launch time by 45%
Streamlined collaboration between design, marketing, and development teams
Established internal guidelines and mentoring practices, elevating team expertise and reducing final-stage revision
March 2025 — Present
Poznań, Poland — Remote
Freelance Designer
Brand Identity
Client Communication
Graphic Design
Multi‑Channel Design
Provided branding and graphic design services for startups and small businesses. Managed projects from concept to final delivery, built visual systems from scratch, and established long‑term client relationships.
Managed projects end‑to‑end: from client communication to final delivery of materials
Secured repeat collaborations and attracted new clients through word‑of‑mouth referrals
Created multi‑channel assets (web, print, campaigns) tailored to diverse business needs
April 2021 – December 2022
Remote
Senior Designer
High-Volume Production
Real Estate Marketing
Design Systems
Brand Consistency
Created visual materials for premium real estate and international markets. Collaborated with the parent company and key subsidiaries, including Metropolitan Premium Properties, Metropolitan Capital Real Estate, Metropolitan Consulting, Penthouse.ae, Luxury Immobilien, Metropolitan Academy, and Snap Conveyancing LTD. Advanced my skills to the Senior level and studied art‑director processes to strengthen strategic design capabilities.
Provided visual support for hundreds of premium real estate launches across Dubai, Abu Dhabi, Vienna, and CIS region
Developed templates and guidelines that accelerated the production of marketing materials for international launches
Acted as the team’s “secret weapon” by introducing new tools and fresh approaches, expanding vision and deepening strategic impact
January 2023 — February 2025,
Dubai, UAE
Graphic Designer
Packaging Design
Brand Identity
Print Design
Retail Marketing
Worked on emotional branding and packaging design for children’s products. Created print and marketing materials that supported product lines and strengthened brand recognition.
October 2020 – January 2021
Minsk
Artist‑Graphic Designer
Advertising Design
Print Production
Graphic Design
Worked as an artist‑graphic designer, creating advertising and promotional materials for local businesses. Focused on visual concepts and layouts, optimized print production processes, and contributed to raising the company’s overall marketing standards.
October 2020 – January 2021
Gomel
Butkovsky PUE
I craft design
that strengthens brands
From local studios to international corporations and creative startups,
I’ve built visual systems that help companies grow,
earn trust, and stand out in the market.
My Experience
My Works
Visual stories that define how brands look,
feel and communicate.
Crafting a Visual Story
Developed in close collaboration with marketing to align design with brand strategy. Bottle design, packaging, and atmospheric renders created in Blender, highlighting elegance through light, material, and composition. Labels and graphics balance sophistication and innovation, turning the fragrance into a luxurious experience.
CODE — Premium Fragrance Identity
A complete visual language for CODE: from bottle design and packaging to the brand’s aesthetic tone. Pulse and Essence collections are united in a minimalist system of pure forms, deep hues, and bold typography. The result is a refined premium brand with a modern character and unmistakable presence.
Nocturne Pulse — Visual Identity & Merch Design
The atmosphere of a rave transformed into a visual code. Posters and merchandise for a large‑scale techno event in Kraków: dark aesthetics, industrial accents, typography as ritual. The design works as an invitation — into the shadows, into the sound, into the experience.
Metropolitan Group
Two years of work where I refined my skills and introduced new visual approaches, creating premium solutions for the brand.
My Role and Impact:
Development of a unified brand visual system
Design of campaigns for premium real estate launches
Innovations in corporate merchandise (clothing and accessories)
Creation of infographics for clients and investors
Visual solutions for corporate spaces (screens, posters, panels)
Design of employee certificates and awards
3D design of figures and statuettes in Blender
Adaptation of visual solutions for international markets
Real estate launch banners
A series of advertising banners for premium property launches. Visuals convey exclusivity, investment value, and the atmosphere of each location.
Merchandise design and patterns
Full cycle of branded clothing design — from graphics to patterns. Polo shirts, T‑shirts, and tote bags as carriers of brand identity and corporate culture.
Corporate merchandise
Design of accessories: notebooks, pens, mugs, bottles, lunchboxes. A unified visual system combining aesthetics and functionality.
Infographics for client mailings
Visualization of real estate market data for clients tracking price dynamics. Clear structure with focus on ROI and analytics.
Brochures for special launches
Premium booklets for key property launches. Aesthetic built around architecture, location, and project value.
Screens and posters design
Visual solutions for corporate spaces: digital panels, posters, wall graphics. The brand as an immersive environment.
Certificates and awards
Design of internal awards and partnership certificates. A visual style highlighting recognition and status.
3D figures and statuettes
Creation of abstract forms in Blender for brand materials and employee awards. Architectural aesthetics as part of the brand identity.
Company presentation
Slide system showcasing Metropolitan Group’s structure, values, and scale. Visual tone — confidence, energy, and premium positioning.
Visual Materials for Penthouse.ae
Designs crafted for Metropolitan Group’s luxury division - Penthouse.ae
with a focus on ultra-high-end real estate. Every visual element reflects quiet elegance, architectural precision, and elevated brand presence.
Campaign Banners for Luxury Developers
Promotional banners created for top-tier developers including Cavalli, SLS Residences, Five Luxe, Bugatti Residences, Mercedes-Benz Places, and Dorchester Collection. Each campaign was tailored to showcase exclusivity.
Website and Content for Penthouse.ae
Collaborated with the design team to develop the website and visual content for Penthouse.ae — a luxury real estate platform. Focused on premium aesthetics, intuitive structure, and high-impact property presentation.
Visual Materials for Luxury Immobilien GmbH
Designs created for the Austrian branch of Metropolitan Group - Luxury Immobilien GmbH. Focused on high-end real estate in Vienna and beyond, the visuals reflect European elegance, architectural clarity, and investment prestige.
Marketing Assets for Austrian Luxury Properties
Brochures, presentations, and promotional materials tailored for elite residences across Austria. Visual tone aligned with the expectations of international investors and local buyers seeking timeless sophistication.
Visual Materials & Art Direction for Impact Agency
A fast-growing marketing startup where I led the visual strategy, design systems, and creative execution. Managed a team of six designers, combining roles of lead designer and art director.
Royal Dent — Branding for a Premium Dental Clinic Network in Poland
Created the full brand identity and visual system for a network of high-end dental clinics in Poland. From logo and color palette to uniforms, mobile app UI, and branded environments — the design reflects warmth, trust, and modern professionalism.
Contacts
Open to new opportunities and collaborations.
Let’s build meaningful projects together.
©vetwee
Let's build
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